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The best way to shop sustainably isn’t to buy something brand new that says it has been sustainably made. It is to choose to buy something that’s been upcycled.

Upcycle / ˈʌpsʌɪkl / (Verb)

Reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original.


When you add a rescued and upcycled garment to your wardrobe instead of a newly created one, significant environmental savings are made from avoiding production, processing, and disposal. When you choose upcycled, you help conserve water, reduce waste and CO2 emissions.

Reusing 1 kg of clothing saves 25 kg of CO2.

3,600 litres of water is saved per pair of Un.

We rescue denim
every single day.

And we’re never
going to stop.

A huge world of good things go into making great denim come to life. At Un, we upcycle this denim that has years left to live, building on the resources that went into it the first time around.

Green pockets cut from factory surplus denim stitched with recycled polyester threads

What About Our Production-Related Waste?

To begin with, we keep our production lean. We order exactly what we need so that nothing goes to waste. To top that, choosing upcycled means that you become the proud owner of a brand new fashion statement without the huge manufacturing related environmental costs associated with new clothes.

Our production waste is at a nominal amount as we don’t create our products from scratch. We also recycle our by-product waste.

Packaging Material

Un denim is only delivered in compostable bags or recyclable paper bags. Reuse, reuse, reuse them as much as you can before you decide to recycle or compost.


For a month every year, you can send us denim you’re ready to let go of and we’ll resurrect it the Un way.

Follow us on Instagram for updates.


We’re always open to doing things better.

We know there’s always room for improvement.
We know we can always do more.
Want to help us in our fight against fast fashion?

Tell Us How


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